Launch Date: 08 Jun 2021

Short Description

This Unit will expand on your initial marketing experience to explore the growing influence of marketplace factors on digital marketing. We will explore the expansion of the marketing mix into an array of digital touchpoints and help you better identify customer segments through their digital behaviours.

Level: Level 2 Award

Created By: Thomas E.



Dagile free online training courses are only available to participants who:

  • Live and/or work in London
  • Can provide proof of legal right to live and work in the UK
  • Can provide proof of employment or self-employment
  • Work in the digital economy and/or have a digital role at work
  • Workers from SMEs are particularly encouraged

Academic Requirements
The entry requirements for our Level 2 Units include:  


  • 2 GCSE qualifications at grades A* - D or 9-3 or equivalent, or
  • Level 1 vocational qualification and a Level 1 English qualification, or
  • Previous work experience in this area is preferable but not essential.

Who this course is for:

This Level 2 Unit provides learners with the underpinning skills and knowledge required to work in Digital Marketing roles. This Unit relates to jobs in product marketing, content marketing or social media marketing.

At the end of this Unit you will be able to:

  • Understand the principles of marketing.

  • Understand the term ‘marketing mix’.

  • Understand the impact of the marketplace on an organisation.

  • Understand the main features of buyer behaviour.

This Unit is made up of 3 OCN London credits and requires 24 study hours.

Within this Unit you will have:

  • accessible materials for all learners
  • access to flexible and self-paced learning through our online portal
  • support within tutor led forums
  • support networks with other learners

Course Team:

Expert tuition is provided by Thomas, a highly experienced university and corporate lecturer in entrepreneurship, management and marketing. He will be able to equip you in the latest industry insight into digital marketing and industry know-how related to improving marketing efficiency and productivity. 

Offered by:

As the lead partner, LSBU brings expertise from marketing, business and computer science to the DAGILE online training.  LSBU is recognised for its employability and enterprise know-how and offers one of the largest Apprenticeship programmes in London.  This training could be a springboard to an LSBU Apprenticeship with a blue-chip company.  LSBU’s mission statement is ‘Become who you want to be’ , and These qualifications can help you do exactly that. Our European Social Fund training in digital skills and leadership can help enhance your career prospects. We’re here to banish the idea that you need a certain kind of background to succeed. To break the cycle of social inequality from one generation to the next