Launch Date: 06 Jul 2021

Short Description

This Unit will expand on your initial marketing experience and challenge you to identify your competition to identify your strengths, weaknesses, opportunities and threats. We will explore the key political, economic, social and technological influences on how you position a product in the marketplace.

We will explore, the UK leaving the European Union, Industry 4.0, the emergence of the green economy and shifting consumer behaviours during the Covid-19 pandemic.

Level: Level 2 Award

Created By: Thomas E.



Dagile free online training courses are only available to participants who:

  • Live and/or work in London
  • Can provide proof of legal right to live and work in the UK
  • Can provide proof of employment or self-employment
  • Work in the digital economy and/or have a digital role at work
  • Workers from SMEs are particularly encouraged

Academic Requirements
The entry requirements for our Level 2 Units include:  


  • 2 GCSE qualifications at grades A* - D or 9-3 or equivalent, or
  • Level 1 vocational qualification and a Level 1 English qualification, or
  • Previous work experience in this area is preferable but not essential.

Who this course is for:

This Level 2 Unit provides learners with the underpinning skills and knowledge required to work in Digital Marketing roles. This Unit relates to jobs in product marketing, content marketing or social media marketing.

At the end of this Unit you will be able to:

  • Understand competition in the market place.

  • Understand the importance of the SWOT process in developing a marketing plan.

  • Understand the PEST analysis process in relation to a particular product.

This Unit is made up of 3 OCN London credits and requires 24 study hours.

Within this Unit you will have:

  • accessible materials for all learners
  • access to flexible and self-paced learning through our online portal
  • support within tutor led forums
  • support networks with other learners.

Course Team:

Expert tuition is provided by Thomas, a highly experienced university and corporate lecturer in entrepreneurship, management and marketing. He will be able to equip you in the latest industry insight into digital marketing and industry know-how related to improving marketing efficiency and productivity.

Offered by:

As the lead partner, LSBU brings expertise from marketing, business and computer science to the DAGILE online training.  LSBU is recognised for its employability and enterprise know-how and offers one of the largest Apprenticeship programmes in London.  This training could be a springboard to an LSBU Apprenticeship with a blue-chip company.  LSBU’s mission statement is ‘Become who you want to be’ , and These qualifications can help you do exactly that. Our European Social Fund training in digital skills and leadership can help enhance your career prospects. We’re here to banish the idea that you need a certain kind of background to succeed. To break the cycle of social inequality from one generation to the next